These weird letters essentially stand for paid internet advertising through Facebook, Google, Banners, or various other options.
PPC (Pay per click) is a form of advertising whereby your ad may be viewed thousands of times, but you only pay a fee when the potential client clicks on the ad taking them to your website or social media page. It is very effective and can be strategically targeted to maximize the return on your investment.
SEO (Search Engine Optimization) refers to your web pages organic (or unpaid) search results. If a potential client searches “adult diapers” in Google and your website sells adult diapers and comes up on the top page of the results without you having paid for advertising, thats good and is usually a result of some great SEO. There are many ways to get your business to the top of the search results with Google without having to pay, such as relevant content, specific keywords, backlinks and inbound links to name a few.
SEM (Search Engine Marketing) is a broader term than SEO and PPC but could be considered the umbrella that covers them both. SEM covers paid search ads, paid search advertising, cost per click (CPC), cost per thousand impressions (CPM).
It’s all very tech heavy and so we often don’t bore our clients with anymore detail that this. It works when done right and thats all that matters! Contact Us if you would like to find out more about getting your business seen in Google results online.